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Integrity & Awareness by Paul Burnstein

Thursday, July 19, 2007

Increasing Revenue Rather Than Reducing Expenses

I was recently working with a client who was feeling a crunch in his sales. His plan was to cut back his expenses so that he could cover his monthly crunch. I told him that this made sense for his net outcome, but that his energy should go towards increasing his revenue rather than decreasing his expenses.

After further discussion, he agreed to work harder on his marketing, networking and sales. There wasn't much for him to cut back on as far as expenses anyway, but it is a negative approach to cut expenses and a positive approach to increase revenues.

The awareness for today is to put your energy towards the positives in your life and not the negatives. Pay attention to what you want to do, not to what you don't want to do.

Have a great weekend!
~Paul

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