Availability of Information

Yesterday I began working with a client on a marketing plan. It is amazing how easy it is to find annual corporate reports and quick facts and figures on other companies or even demographics in general.

The Internet has made research much easier; it takes a lot longer to track down and call companies for corporate reports without using the Internet.

The awareness for today is that there is loads of research available at our fingertips. Sometimes we have to wade through junk to get to it, but it is there and easily accessible.
~Paul